Aaron is the CEO of Starbird, and founder and chairman of The Culinary Edge, America's leading innovation consultancy. TCE fuses culinary excellence, operational expertise, and human-centered design to forge the future of what we eat and drink. Aaron and his team have worked with 30% of the top 200 restaurants and co-created over 25 global and regional restaurant brands. Aaron leads TCE Ventures which hatched Starbird Chicken, TCE’s first self-actualized and self-operated concept. Starbird opened to critical acclaim with the Breakout Brand Award from NRN and currently operates 9 locations in the Bay Area. Aaron is also the co-founder of Pacific Catch, the co-founder of World Wrapps, the director emeritus of the California Restaurant Association and the former chairman of the board of the California Restaurant Association Foundation.