Message to Restaurant Owners: Stay Open!

Along with you, we are closely watching the impact COVID-19 is having on our communities and businesses. We understand the tremendous impact that the restaurant and franchise industries have on the economy. Families rely on you for their meals. Employees rely on you for their livelihoods. In this environment, C Squared Advisors’ purpose of providing financial support to the restaurant industry takes on new meaning, and that is why we wanted to provide you with some thoughts on preserving liquidity and debt relief options.

  • Cash is king in your ability to maintain your going concern value. If you haven’t already, it’s time to update your cash flow projections and determine your cash flow needs over the next 30, 60, 90 days and determine which expenses can be reduced during this time. Challenge discretionary costs without compromising operational excellence and cleanliness and put non-essential initiatives on hold until things stabilize and get back to normal.
  • Closely monitor relief and assistance packages that are being discussed and provided for at all levels of government.  
  • Restaurant leaders have done a fantastic job communicating and explaining the most critical needs of our industry.  Expect to see new bills, amendments, and aid programs announced over the coming days and weeks and make sure to assist your employees in applying for available and evolving benefits.
  • Contact landlords and key vendors. It is important to over communicate and to be transparent that you are evaluating liquidity forecasts and may need some help. Nobody likes surprises and most creditors and vendors are expecting these calls and requests.
  • Speak with your lender about debt relief options. If you don’t know how to approach your lender or need help leading those negotiations, get help. It is important to move quickly as almost every small business will be requesting relief, so you want to be at the front of the line.
  • In most cases, lenders and other creditors will provide relief and while the easiest ask is for interest only payments for a period of time, don’t limit your ask if that is not enough. The federal government has encouraged and communicated with banks to work with borrowers. Other creditors will do the same.
  • Insurance providers should be contacted to understand whether business interruption coverages may apply.
  • Franchisors should be prepared to provide some short-term relief. Franchisor participation in restructurings provides a key catalyst for other creditors to follow and participate.
  • If franchisors are inundated with requests for relief, they should consider contracting with an outside expert to assist their franchisees with restructuring obligations. This has been an effective tool in prior industry downturns.
  • The goal is to preserve capital and maintain going concern value, so that you can live to fight another day. COVID-19 will end, and the operators best positioned with staffing and operations stand to benefit greatly when this dissipates.
  • Above all, stay positive. The restaurant industry is full of strong, passionate individuals, and we know that franchisees and franchisors will find a way to work together during this challenging environment and in the process, bring about further innovation and ingenuity. 

Carty Davis is CEO of C Squared Advisors, an independent investment bank that provides financial and transaction advisory services to the restaurant and franchise industries. For more information go to

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