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A snapshot of 80 of the top restaurant industry stocks:
Recent Gainers:
Flanigan's Enterprises (BDL)
+14.76% Last: 12.75
Luby's, Inc. (LUB)
+3.12% Last: 7.94
Red Robin Gourmet Burgers (RRGB)
+2.65% Last: 50.31
Fiesta Restaurant Group (FRGI)
+2.51% Last: 32.63
Recent Losers:
Pizza Inn (PZZI)
-6.71% Last: 5.28
Noble Roman's (NROM.OB)
-4.92% Last: 0.58
Chanticleer Holdings (HOTR)
-3.53% Last: 2.38
Cosi, Inc. (COSI)
-2.29% Last: 2.56
View the full list here
Restaurants Are Spending On Ads Again
By Jonathan Maze, January 14, 2011
Restaurant ad spending may be returning. In 2008, restaurants increased ad spending as rates fell, but that spending declined in 2009 and 2010 as sales declines hit ad budgets--spending fell 5% in the second quarter last year, according to a report by Bernstein Research Analyst Sara Senatore. But ad spending was nearly flat in the third quarter, suggesting that restaurants are picking up their advertising. Among chains, McDonald's is the only restaurant chain to consistently increase ad spending throughout the cycle, and it and Taco Bell were the only chains to increase advertising in the third quarter. Burger King, Wendy's, KFC and Pizza Hut saw slower declines in the quarter, and struggling Arby's saw its decline accelerate. McDonald's has a 35.6% share of the QSR advertising market in the quarter. Subway was second at 18%, Taco Bell third at 15.5%. Not surprisingly, those are the three best performing QSR chains.
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